Deb the Copywriter

Villari's Martial Arts Centers

Print Advertising Campaign

Print Advertising

Client
Villari’s Martial Arts Centers

Industry
Martial Arts Studio

Category
B2C

Description
A series of fun ads showcasing the amazing benefits of martial arts for a variety of age groups.

The Story
To prepare for this assignment, I hung out at the dojo and the neighborhood playground to research our target audience. Then, I translated those experiences into messages featuring a super-effective call to action.

Villari's ad RECESS.jpg
Villari's ad PEER PRESSURE.jpg
Villari's ad BOSS.jpg