Deb the Copywriter

Connecticut Economic Resource Center

Resource Guide

Client
Connecticut Economic Resource Center

Industry
Community and Economic Development

Category
B2B

Description
A handy, 16-page resource guide for helping businesses navigate the world of NAFTA.

My Role
I organized, conducted interviews, wrote and edited everything (except the Governor’s message). Was I some kind of exporting expert? Absolutely not. I just chose to camp out at the public library to get a feel for the world of exporting.

The Rest of the Story
Right before handing off the Word file to the graphic designer for layout, I started doing spot checks of the phone numbers we were about to publish. After all, a phone number is useless if even one digit is wrong. I flipped through the pages and started calling at random. Alarm bells rang when I reached a series of wrong numbers. So I called the client: “We’ve got a problem, and I’ve got your back.” Turns out, it was a bad list. Disaster averted.

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Export Guide ToC.jpg