Deb the Copywriter

CeCe's Wool

Sales Kit for Start-Up

Client
CeCe’s Wool

Industry
Pet products

Category
B2C

Description
When former New York State Senator, Cecilia Tkaczyk, decided to combine her love for sheep and dogs with a passion for sustainability and rural economic development, CeCe’s Wool was born. This innovative start-up sells locally sourced wool products, wool dog beds, organic catnip toys, wool pillows for people, and more. My role I enjoyed helping CeCe unleash her vision for sustainable pet products. I named products, wrote the product brochure, wrote the Thank You and Care Instructions brochure, crafted key message points for the website, wrote blog posts, and wrote the news release for the business launch.

CeCe group 1.JPG
CeCes Wool sales brochure.jpg
CeCes Wool tags.jpg
CeCes Wool thank you and taking care.jpg
CeCes Wool thank you and taking care.jpg