Deb the Copywriter

Why Deb?

Why Deb?


More Than a Writer. 
A Partner and Problem Solver.

I’m a hybrid: a copywriter, publicist, and brand writer with direct-response training, all powered by a sharp marketing mind. 

I’ve been writing professionally for a long, long time. As a result, I know what does and doesn’t work for clients. I also understand that my partnership with clients is a sacred trust, based on the premise that I will handle their confidential information with absolute care and professionalism.

Writing is not only my profession, it’s my passion. I love writing and reading. I believe in the power of well chosen words to excite and inspire, make clients shine, and change things for the better.


  • By the project

  • On monthly retainer


  • Writing high-value content such as case studies, white papers and thought-leadership articles

  • Writing long-form and short-form copy and content, such as marketing collateral, brochures, articles, catalogs, product descriptions, sales sheets

  • Ghostwriting

  • Concept and strategy development

  • Press releases

  • Rewriting existing materials — this could involve a complete overhaul, or a nip-and-tuck

The fact-finding process

My approach is strategic, and begins with a series of probing questions designed to position the project on a strong foundation. I will ask questions such as:

  • Who is your ideal customer?

  • What has worked for you in the past?

  • What hasn’t worked?

  • What are your competitors doing?

  • Where do you want to be in the future?

  • What’s your timeline for getting there?


What to expect when you work with me

  • I am creative and detail-oriented.

  • I am deadline-driven.

  • I like taking direction, and love doing research.

  • If you give me a word count, I’ll deliver copy that meets your specs.

  • If you give me a stack of brochures and articles to use as background, I’ll actually read them.

  • If you send me to interview someone on your behalf, I will conduct myself professionally.

  • My work is guaranteed original.