More Than a Writer.
A Partner and Problem Solver.
I’m a hybrid: a copywriter, publicist, and brand writer with direct-response training, all powered by a sharp marketing mind.
I’ve been writing professionally for a long, long time. As a result, I know what does and doesn’t work for clients. I also understand that my partnership with clients is a sacred trust, based on the premise that I will handle their confidential information with absolute care and professionalism.
Writing is not only my profession, it’s my passion. I love writing and reading. I believe in the power of well chosen words to excite and inspire, make clients shine, and change things for the better.
By the project
On monthly retainer
Writing high-value content such as case studies, white papers and thought-leadership articles
Writing long-form and short-form copy and content, such as marketing collateral, brochures, articles, catalogs, product descriptions, sales sheets
Concept and strategy development
Rewriting existing materials — this could involve a complete overhaul, or a nip-and-tuck
The fact-finding process
My approach is strategic, and begins with a series of probing questions designed to position the project on a strong foundation. I will ask questions such as:
Who is your ideal customer?
What has worked for you in the past?
What hasn’t worked?
What are your competitors doing?
Where do you want to be in the future?
What’s your timeline for getting there?
What to expect when you work with me
I am creative and detail-oriented.
I am deadline-driven.
I like taking direction, and love doing research.
If you give me a word count, I’ll deliver copy that meets your specs.
If you give me a stack of brochures and articles to use as background, I’ll actually read them.
If you send me to interview someone on your behalf, I will conduct myself professionally.
My work is guaranteed original.