Deb the Copywriter

Milady Publishing

Direct Mail Package

Direct Mail

Client
Milady Publishing

Industry
Cosmetology Education

Category
B2B

The Story
This unique mailer was extremely tactile, making it perfect for the hands-on field of cosmetology education. A 16-page booklet was nested inside a brochure that had pages that folded out in different directions, like an unfurling flower. The out-of-thebox design made it easy for me to have fun creating the message that was a big hit with its target audience, cosmetology school owners.

Score!
This piece pulled an 8-9% response rate (while a 2- 3% response would have been considered “good”).

Milady booklet cover.jpg
Milady group 1.JPG
Milady booklet spread 1.jpg
Milady booklet spread 2.jpg
Milady box spread 1.jpg
Milady box spread 2.jpg
Milady box spread 3.jpg
Milady box spread 4.jpg