Deb the Copywriter

Milady Publishing

Direct Mail Package

Direct Mail

Milady Publishing

Cosmetology Education


The Story
This unique mailer was extremely tactile, making it perfect for the hands-on field of cosmetology education. A 16-page booklet was nested inside a brochure that had pages that folded out in different directions, like an unfurling flower. The out-of-thebox design made it easy for me to have fun creating the message that was a big hit with its target audience, cosmetology school owners.

This piece pulled an 8-9% response rate (while a 2- 3% response would have been considered “good”).

Milady booklet cover.jpg
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Milady booklet spread 1.jpg
Milady booklet spread 2.jpg
Milady box spread 1.jpg
Milady box spread 2.jpg
Milady box spread 3.jpg
Milady box spread 4.jpg